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END OF AN ERA - THE LAST WATCH STRAPS

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Dear Friends,

After 15 years of handmaking watch straps, I’ve made the decision to step away from crafting some of the best straps around. I don’t know if I’ll ever come back to strapmaking, but for now, I’m closing this chapter fully so I can pour everything into what’s next.

It’s time for a new chapter, one that’s calling me toward the bags I’ve been dreaming about for years. But before I step fully into that, here’s your last chance to pick up a strap.

All watch straps will be available til the countdown timer ends, or until I hit max capacity in the studio, whichever comes first. After that, they’ll be gone. I honestly don’t know when or if I’ll return to them.

So if you’ve had your eye on something, this is it.

Thank you for being part of what made these straps so special. Together, we’ve transformed watches and elevated the wrists of tens of thousands of customers world-wide. We had such a successful run with them for so many years. I’ve loved seeing where they’ve taken you from daily life to weekend adventures.

Now, I want to help carry you further. We’re busy in the studio crafting a new era of ultra-luxe, posh, elevated bags designed to travel with you, move with you, and make every journey feel like something worth dressing up for.

I can’t wait to show you what’s coming. I truly hope you’ll support me in this move and fall in love with our bags.

—Jade

La Presidenta